CORPORATE SOCIAL RESPONSIBILITY: SURPRISING FINDINGS FROM AFLAC STUDY
A new survey on corporate responsibility found that EQUAL PAY is the NUMBER ONE concern among consumers, basically concluding that a business cannot be ethical and pay women less than men for the same job. The annual Corporate Social Responsibility Survey from Aflac found that 74% of respondents said they would not forgive a company for paying women less than men for the same work. In fact, more than 50% said that they would drive further and pay more to do business with a company they perceive as responsible. We hear more from Stephen Hahn-Griffiths of the Reputation Institute and Catherine Blades of Aflac about Corporate Social Responsibility (CSR). The annual survey is a scientific study on corporate social responsibility with more than 1,400 consumers and investors.
Get more information at aflac.com/acsr
Related links: Aflac