Making Sense of Political Ads on Facebook

People want and deserve more clarity around who is paying for ads that look political. Just in time for primary season, Facebook and Instagram are launching the ability for people to see labels on ads related to elections and political issues. No matter where they live within the US, people on Facebook will be able to look at a public, searchable archive of ads with political content.

Facebook’s, Katie Harbath,  offers a “how to” on election readiness, teaching people how to easily find the label on an ad, report it if it’s not there and should be, use the feature to learn who the advertiser disclosed as paying for the ad and see all other ads with political content by that advertiser.