Live shopping is no longer a niche—it’s redefining how consumers discover, connect with, and buy products. Tech influencer and digital lifestyle expert Shira Lazar breaks down key findings from Whatnot’s 2026 Consumer Trends Report, highlighting the rise of community-driven commerce, nostalgia-fueled collectibles, bold beauty trends, and the rapid growth of women’s sports memorabilia. From fashion and beauty to collectibles and resale, these insights reveal how live shopping platforms are transforming retail culture across North America.