BUDWEISER USES SUPER BOWL AD TO CELEBRATE EMPLOYEES

Super Bowl is quickly approaching, and along with the big game comes the big ads. This year, Budweiser is doing something different and running an ad with no actors and not an ounce of beer. Instead, the brand will celebrate and spotlight its employees, who for the last 30 years have helped make a huge impact in the wake of natural disasters with the emergency water program. With this program Anheuser-Busch stops its beer production at its Cartersville, GA plant during natural disasters to can and deliver emergency drinking water.

Kevin Fahrenkrog – a longtime Anheuser-Busch employee and star of Budweiser’s Super Bowl spot — will talk more about Budweiser’s Super Bowl spot, Anheuser-Busch’s longstanding Corporate Social Responsibility (CSR) program, it’s partnership with the Red Cross and a new commitment that will be announced alongside the ad.

More About Kevin Fahrenkrog

Kevin Fahrenkrog is the general manager of the Anheuser-Busch Cartersville, GA brewery. He has been with the company for 29 years, having previously worked at the Fort Collins, Columbus, Los Angeles, Merrimack and St. Louis breweries. A graduate of the University of Missouri S&T, Kevin has degree in chemical engineering and enjoys working on ways to improve brewery options. Fahrenkrog leads a team of 600+ employees in daily brewery operations including brewing, packaging, logistics, maintenance, and capital investments. Kevin’s long term commitment to the company and active participation in the Cartersville emergency water program has made him an integral part of the Anheuser-Busch company. Starring in this year’s Budweiser Super Bowl spot, Fahrenkrog will provide a deeper view of the program he runs along with the natural disaster efforts that Anheuser-Busch has implemented.

Courtesy: Budweiser

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