When is Fido’s Itch More Than Just Normal Irritation???

Dogs…they scratch, lick, bite and rub. An occasional itch may be normal. However, it should never interrupt activities such as playing or eating, cause hair loss or skin damage, or be often enough that it’s bothersome to you or your dog. Frequent or constant scratching, licking, biting, scooting and/or rubbing are most often signs of an allergic skin disease.

Dr. Jeff Werber, practicing veterinarian and established veterinary medical journalist, teaches pet owners more about what causes dogs to itch and what they can do about it.

Dr. Werber will explain that just as you care for your own itches and allergies, if Fido seems to scratch and itch, it’s time to talk to your veterinarian. Left untreated, allergies can lead to more serious problems, including infection.

You can find helpful tips by visiting and taking the itch instinct quiz. Completion of the “Itch Instinct” quiz will trigger a donation made by Zoetis to expand the number of recipients in its K-9 Courage™ Program, which provides healthcare assistance to retired military and active police dogs as well as active service dogs that assist veterans suffering from post-traumatic stress.

About Dr. Werber:

Dr. Jeff Werber has practiced veterinary medicine for more than 30 years and is one of a select few actively-practicing veterinary medical journalists in the U.S. He serves on the advisory board of Veterinary Economics Magazine.

Known to the world and his patients as “Doc Hollywood,” Dr. Werber has frequently appeared as an expert guest on Good Morning America, The Dr. Oz Show, Rachael Ray, Fox & Friends, Inside Edition, CBS’ The Early Show, CNN, and Fox News, among others. Many people may also remember him from his days hosting Petcetera on Animal Planet and Lassie’s Pet Vet on PBS. He also cares for furry friends of many of Hollywood’s biggest stars.

Dr. Werber also dedicates his time to several animal welfare and rescue organizations such as Best Friends Animal Society, Last Chance for Animals, Hounds and Heroes, Angel City Pits, Forever Fido, Wags and Walks, Eloise, Bichons and Buddies, and Bill Foundation.

Courtesy: Zoetis

Related links:  Your Animal Instinct