There is so much more to navigating store aisles than merely dodging other shoppers. With thousands of new products introduced to consumers annually, it also means deciding which are best for you and your family. Journalist Anna De Souza is here with the 2017 Product of the Year Award winners which are voted on by 40,000 consumers just like you. Anna will share tips on how to break through the clutter and bring home the most top-rated and innovative products of 2017.

Some of her favorite household purchases include:
* Household Innovations: FACT: No one enjoys cleaning, but this year’s Product of the Year winners will make keeping your home spotless a quick and easy task.
* Snack Upgrades: Consumers voted for food products that offer salty and sweet options
* Medicine Cabinet Essentials: Do more than just impress curious guests snooping through your medicine cabinet by stocking it with top-notch items that can do more for you.
* Beverages: From tea to wine there is always something to quench your thirst
* Personal Care: From hair care to hygiene, new innovations are improving personal care and helping you look and feel your best.

Product of the Year is the largest consumer product award that rewards innovation and is voted on by real shoppers. Established 29 years ago, Product of the Year currently operates in 37 countries with the same purpose: Guide shoppers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 40,000 consumers, the distinct red Product of the Year logo serves as a shortcut for shoppers in the supermarket, saving them time and money. Product of the Year accepts entries every year that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product being chosen by consumers as a winner in its category through a nationally representative research study by Kantar TNS. For more information please visit:

Related links:  Product of the Year USA,