Mastercard Sensory Lab at The GRAMMYs

The GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate.

First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors’ senses.

Mastercard’s Chief Marketing & Communications Officer Raja Rajamannar explains how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape.